Our love for Vienna is endless - as is our love for audio formats. Which is why we were even happier when Vienna Tourism came knocking on our door with an idea for an audio walk in the bag. In addition to the many exciting city walks that ivie - the digital city guide - already had to offer, the goal was now to create an audio guide for Vienna's Ringstrasse and promote it with teasers on social media and Spotify ads.
Our job was to take care of the copywriting, production and implementation of all ads.
ivie is not just an app. She is a personal Vienna guide that puts well-known sights in a new light and tells curious facts and stories from and about Vienna. She does this in an unmistakably charming, personal and engaging way. Like a good friend, she takes tourists and other interested people on exciting tours through Vienna and shows them her favorite places.
This approach also applied to the Ringstrasse Walk.
With atmospheric texts about the gems along Vienna's magnificent boulevard, unusual anecdotes, and a look at the pop-cultural, contemporary, and queer side of the Ringstrasse, we not only expanded our knowledge of Vienna internally, but also developed exciting content for ivie.
To activate the community, we created short exciting social media teasers for individual chapters as well as Spotify ads that not only get people excited about Vienna and ivie, but also boost direct downloads of the app.
It's worth listening in!