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Tablet and mobile mockup showing a screenshot of the tee.at website
Demmers Teehaus

Freshly brewed: Austria's largest tea online shop

About the Case

During the Corona pandemic, many companies came to the conclusion that they had to expand their online activities. Demmers Teehaus did not think twice and, together with digitalwerk, took an important step and implemented and launched the largest online tea shop in Austria.

Before that, there was already a shop on an old system, but its customer experience was no longer up to date. Revising it would not have been effective, which is why a new launch was the logical solution. Demmers Tee-Shop is more than just an online shop. It is pure tea and enjoyment expertise - digitally and user-friendly.

Challenge

Together with Demmers Teehaus, we wanted to transfer the knowledge about tea from the real shop to the online shop. So that users can find everything they ever wanted to know about tea - from its origin and preparation to varieties, recipes, and applications in (traditional Chinese) medicine. The whole thing is rounded off with tips from nutrition advisors.

Approach

The focus was primarily on the presentation of the tea blends, the tea herbs, the consistency, and the description of the taste.  Just like a good wine or coffee. Packaging and price tended to take a back seat. Demmers Teehaus is not Amazon, where users search and buy in detail. Rather, the online tea shop is meant to invite users to browse, read and taste. Including temperature and brewing time.

Above all, a good online store must also function flawlessly on mobile devices - without the need for an app. It needs a clear navigation concept, a structured product range, a clear check-out, and a quick change to the shopping cart. We also created a consistent visual and typographic concept, smart cards, and a uniform CTA logic.

Services

Interaction Concept
Design
Development
Content Management
Campaign Concept
Project Management

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