Trends, AI, insights & current developments from the marketing and advertising industry.

HOT STUFF
HOT
STUFF
25.5.2025

Why brands often struggle to connect with customers

By
Michaela Pleiner
21.1.2025

Brand development means letting go

By
Anna Benda
19.11.2024

Brand (new) trends: 9 insights that will influence marketing in 2025

By
Mike Gattereder
24.10.2024

Social search: How Instagram, TikTok & Co. are changing our search behaviour

By
Tanja Keglić
15.10.2024

If you save on brand strategy, you end up paying for it

By
Paula Perle
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Blog

We constantly ask questions – even of ourselves. We do this to burst bubbles and find new perspectives to overcome old ways of thinking. Because we believe truths are often hidden, we keep our eyes wide open as we move through the world. Then we write about it here.

Unsere Kampagne setzt auf eine konsistente Umsetzung über alle relevanten Touchpoints hinweg – von TVC über Out-of-Home und Print bis hin zu Social Media und Display. Im digitalen Ökosystem überzeugt die Kampagne durch präzises Targeting und interaktive Formate, die auf Social Media, Display Ads und dynamischen Inhalten für maximale Sichtbarkeit sorgen. Unsere Kampagne setzt auf eine konsistente Umsetzung über alle relevanten Touchpoints hinweg – von TVC über Out-of-Home und Print bis hin zu Social Media und Display. Im digitalen Ökosystem überzeugt die Kampagne durch präzises Targeting und interaktive Formate, die auf Social Media, Display Ads und dynamischen Inhalten für maximale Sichtbarkeit sorgen.

Services

Bold & Beyond

(9)
19.11.2024

Brand (new) trends: 9 insights that will influence marketing in 2025

The old formulas for success no longer work. Performance strategies are reaching their limits and the usual KPIs are fading. 2025 will be the year in which we have to gather the courage to reinvent our brands and take paths that are inconvenient. What if the path to success does not lie in infinite amounts of data, but in the creative power that moves people?
24.10.2024

Social search: How Instagram, TikTok & Co. are changing our search behaviour

How is the rise of social search affecting our search behaviour and how can companies increase their presence on Instagram and TikTok through targeted social SEO?
13.10.2024

AI in the creative industry: How we use ChatGPT and other tools

Hyped here, feared there: Image and text AI models like ChatGPT, Midjourney, Neuroflash. Our intensive involvement with the tools shows quite clearly: AI does not work against you, but for you.
13.8.2024

Revolution by No-Code: The future of web development with Webflow

Originally ridiculed as a toy for designers, Webflow has developed into a powerful tool and is now revolutionizing the digital cosmos.
12.3.2024

The use of AI in agencies: Navigating through opportunities and boundaries.

AI is not just a buzzword, but a new reality that is changing our world. How can we as an agency benefit from this and offer our clients extra value?
14.11.2023

The top 10 digital trends 2024

One trend is certain: After 2023, AI will change every area of the digital universe for good.
6.10.2023

New digital standards with Webflow

We have been closely involved with Webflow for quite some time now. Here we can share with you our findings, advantages and disadvantages, as well as an assessment of further developments on the market.
16.8.2023

Targeting Gen Z: How brands should use new Social Media platforms

Snapchat, TikTok and Co. - a distraction offering no added value? What's really hidden behind the platforms and how to use them as a marketing tool?
15.11.2022

The top 10 digital trends 2023

Once again, we took a close look at ten developments and digital trends across the fields of new work, digital marketing, artificial intelligence and technologies in agencies.

New Perspective

(3)
25.5.2025

Why brands often struggle to connect with customers

It's all about quality, innovation, sustainability, value for money, values, USPs, features. But none of these buzzwords really resonate with you. It feels a bit like someone is proudly listing all the camera features: 24 megapixels, f/1.8 aperture, ISO values up to 25,600 and so on. But all you want is to take a nice photo with your family, with everyone's eyes open at the same time.
21.1.2025

Brand development means letting go

Brand consistency is no longer king - or at least no longer the sole ruler. Consistency alone overlooks the fact that brands are not in control of their meaning.
15.10.2024

If you save on brand strategy, you end up paying for it

We know: Without a clear brand strategy, resources are wasted and messages become blurred - a well thought-out strategy saves money in the long term and ensures the company's success.

Opinion

(1)
12.3.2024

What happens when your employer trusts you from day 1

Advertising without trust is like an engine without oil - it simply doesn't work. But what about trust within agencies? And what impact does this trust have on day-to-day work?