Blog

AI in the creative industry: How we use ChatGPT and other tools

Hyped here, feared there: Image and text AI models like ChatGPT, Midjourney, Neuroflash. Our intensive involvement with the tools shows quite clearly: AI does not work against you, but for you.

Dark black and white illustration with grain created by artificial intelligence showing a person walking out of the box

The top 10 digital trends 2023

Once again, we took a close look at ten developments and digital trends across the fields of new work, digital marketing, artificial intelligence and technologies in agencies.

Visualisation in style of Classicism created by aritifical intelligence

What happens if you shorten working hours as an agency

At digitalwerk, we have always viewed the topic of work somewhat differently than the industry average. All-in contracts, 24/7 availability and late hours have therefore never belonged to our everyday life. Last summer, we dared to take another step: reducing the working week from 40 to 36 hours. For everyone. After almost half a year, we would now like to share our first impressions.

An illustration of a group of co-workers in an office

Highest standards for outstanding customer care

As a center of competence in the field of occupational pension provisions, we have joined forces with BONUS Vorsorgekasse AG to design a sophisticated service hub for fulfilling sophisticated customer requests.

Creative rise at digitalwerk

digitalwerk is all about development and change - and we don't stop at ourselves. That's why we have not only realigned our strategic goals, but also our corporate structure. We are very pleased to announce that we have strengthened our creative department with a new position: Raphael Berthold will take on the role of Art Director with immediate effect.

Raphael Berthold standing in an environment created by artificial intelligence

The state of Social Media in late 2022

Towards the end of the year, we take a look at how social media has developed in 2022. What's the status of Facebook, which is widely rumored to be dead? Who is outdoing whose features? Two new platforms, BeReal and Truth Social, have also arrived. Come to stay in 2023? An overview from Twitter to TikTok.

Website relaunch of Semperit group & product websites

Various products, one solution: How the B2B website relaunch makes Semperit's products and solutions shine in new splendor.

B2B website relaunch of the group and product pages of Semperit AG

Zurück zum Ursprung: A website relaunch that goes deeper.

Together with HOFER'S own organic brand "Zurück zum Ursprung“, we are setting new standards for their digital brand presence - across the digital vegetable patch.

With empathy and inquisitiveness to becoming the New Business Director.

On what the New Business Director position is all about, where we found the ideal person to fill it, what the ramp sow gene has to do with it, and what's in it for us - and more importantly - for our customers.

The new New Business Director Sebastian Peneder

Employer branding is not just pretty packaging

At least not only. If you do it right, you'll also enjoy lower recruiting costs, more efficient and effective communication and, above all, more qualified applicants.

Employer Branding campaign digitalwerk&you

The top 10 digital trends 2022

What developments the year 2022 has in store for agencies, corporate culture, design, commerce and digital marketing.

The top digital trends 2022 by digitalwerk CEO Mike Gattereder

How a marble cake triggered a paradigm shift for us

Storytelling identifies big stories even in the smallest things: This is how a marble cake becomes a team building tool, an absolute banger or even a New Work model.

Freshly brewed: Austria's largest tea online shop is live.

Why the launch of Demmers Teehaus' new online shop (almost) feels like a tea ceremony.

The website relaunch of Austria's largest online tea shop

5 tips for your Black Friday & Cyber Monday "BFCM" campaign

Especially on Black Friday and Cyber Monday "BFCM" the baskets are glowing and PayPal posts record sales. Last year, online retail sales grew by 123 % year-on-year during BFCM, with older target groups in particular discovering online shopping for themselves.