Many voices. One blog. Developments, trends and opinions that move us at digitalwerk and beyond.
A guiding principle in dealing with artificial intelligence in the creative field is currently: Only those who can feed the AI with excellent text inputs are future-proof. While this is certainly true, it's a bit more complicated than that.
One trend is certain: After 2023, AI will change every area of the digital universe for good.
Originally ridiculed as a toy for designers, Webflow has developed into a powerful tool and is now revolutionizing the digital cosmos.
Properly designed websites can do a lot - even contribute to climate protection. We've looked at how sustainable web design can reduce CO₂ emissions.
A plea to make our professional lives data-driven and what women have to do with it.
Snapchat, TikTok and Co. - a distraction offering no added value? What's really hidden behind the platforms and how to use them as a marketing tool?
We have been closely involved with Webflow for quite some time now. Here we can share with you our findings, advantages and disadvantages, as well as an assessment of further developments on the market.
Hyped here, feared there: Image and text AI models like ChatGPT, Midjourney, Neuroflash. Our intensive involvement with the tools shows quite clearly: AI does not work against you, but for you.
Once again, we took a close look at ten developments and digital trends across the fields of new work, digital marketing, artificial intelligence and technologies in agencies.
At digitalwerk, we have always viewed the topic of work somewhat differently than the industry average. All-in contracts, 24/7 availability and late hours have therefore never belonged to our everyday life. Last summer, we dared to take another step: reducing the working week from 40 to 36 hours. For everyone. After almost half a year, we would now like to share our first impressions.
As a center of competence in the field of occupational pension provisions, we have joined forces with BONUS Vorsorgekasse AG to design a sophisticated service hub for fulfilling sophisticated customer requests.
digitalwerk is all about development and change - and we don't stop at ourselves. That's why we have not only realigned our strategic goals, but also our corporate structure. We are very pleased to announce that we have strengthened our creative department with a new position: Raphael Berthold will take on the role of Art Director with immediate effect.
Towards the end of the year, we take a look at how social media has developed in 2022. What's the status of Facebook, which is widely rumored to be dead? Who is outdoing whose features? Two new platforms, BeReal and Truth Social, have also arrived. Come to stay in 2023? An overview from Twitter to TikTok.
Various products, one solution: How the B2B website relaunch makes Semperit's products and solutions shine in new splendor.
Together with HOFER'S own organic brand "Zurück zum Ursprung“, we are setting new standards for their digital brand presence - across the digital vegetable patch.
On what the New Business Director position is all about, where we found the ideal person to fill it, what the ramp sow gene has to do with it, and what's in it for us - and more importantly - for our customers.
At least not only. If you do it right, you'll also enjoy lower recruiting costs, more efficient and effective communication and, above all, more qualified applicants.
What developments the year 2022 has in store for agencies, corporate culture, design, commerce and digital marketing.
Storytelling identifies big stories even in the smallest things: This is how a marble cake becomes a team building tool, an absolute banger or even a New Work model.
Why the launch of Demmers Teehaus' new online shop (almost) feels like a tea ceremony.
Especially on Black Friday and Cyber Monday "BFCM" the baskets are glowing and PayPal posts record sales. Last year, online retail sales grew by 123 % year-on-year during BFCM, with older target groups in particular discovering online shopping for themselves.
Everyone has heard or said at least half of them themselves at one point. We have taken a closer look at the most common UX myths!
Why a well thought-out New Work approach also goes hand in hand with new tools and new hardware.
Our creative team is not only excited about new additions to the team, but also about new operational leadership with Anna Benda in the role of Creative Director.
The office is dead, everyone wants to work from home! Is that true? Our survey shows how the new freedom is experienced at digitalwerk.
After 2020, everything remains different. We have picked out 10 developments and trends from various areas of digital marketing and took a closer look.
The perfect presentation in a virtual meeting? From now on live from your own or our digital studio.
That is our new claim. One that actually doesn't quite do justice to this designation.