What makes us different from other online shops?
1. The product is hero
The focus was primarily on the presentation of the tea blends, the tea herbs, the consistency and the description of the taste. Just like a good wine or coffee. Packaging and price tended to take a back seat. Demmers Teehaus is not Amazon, where users search and buy in detail. Rather, the online tea shop is meant to invite users to browse, read and taste. Including temperature and brewing time.
2. Tea competence as content hub and know-how transfer
Together with Demmers Teehaus, we wanted to transfer the knowledge about tea from the real shop to the online shop. So that users can find everything they ever wanted to know about tea - from its origin and preparation to varieties, recipes and applications in (traditional Chinese) medicine. The whole thing is rounded off with tips from nutrition advisors.
3. UX, UX, UX - what else?
Why are almost all online shops confusing and small? And why do you always need too many clicks to get to the shopping basket or back? Even large coffee capsule manufacturers make these mistakes with regard to the user experience. This is definitely not a fun way to shop. In 2021, a good online shop must also function perfectly on mobile devices - without an app. It needs a clear navigation concept, a structured product range, a clear check-out and a quick change to the shopping cart. In addition, a uniform visual and typo concept, smart cards and a uniform CTA logic would not go amiss.
4. Next Steps
After successful implementation and testing of the tracking for performance, we continuously optimize the online tea shop. In parallel, we run social media campaigns (e.g. for the Day of Tea). Here, too, we rely on ongoing optimization as well as retargeting options. Then there is newsletter marketing and ongoing SEO measures waiting for us. With an average e-commerce conversion rate of over 9 % instead of the industry-standard 2.37 %, we are already doing very well and hope to improve even further.
Conclusion
As an agency group with digitalwerk, Agencylife and our own development company devsk, we have the right expertise to develop or optimise your online shop. In addition, we carry out the right performance campaigns and are also happy to take care of the entire social media area or online marketing. Hit us up!
