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An investment that pays off.

About the case

As the Austrian market leader, IFA AG enables private investors to make high-quality real estate investments and has been a specialist for direct real estate investments in Austria since 1978. To present IFA's many years of real estate expertise in a contemporary digitally way, we have invested a lot of time and ideas together.

Challenges

Together, we took on the challenge of a website relaunch to make the brand promise of "simple, smart and secure investing" a tangible experience. The relaunch also concentrated on clear and visually appealing real estate investment opportunities and the generation of leads in different target groups.

Approach

The resulting investment is something to be proud of: Guided by a "mobile first" approach, the content structure of the website was developed in an initial conception phase, which was then visualized in wireframes and finally prepared in a search engine optimized way.

In addition to a new navigation structure and a more modern design that makes the IFA website shine in new splendor, the user journey was also rethought and a central point of contact was created for everyone who wants to invest simply, smartly and securely.

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