The company Digitale Mediensysteme, or DMS for short, has been bringing places to life with customized digital solutions since 2004. In order to make the diversity and sophistication of their technically highly complex solutions more accessible and experienceable, DMS has, in addition to a fundamental re-branding, also broken new ground together with us in terms of their website: By using Webflow, we are setting new digital standards.
The website relaunch was intended to create a significantly reduced and more approachable presence without compromising on functionality and aesthetics, which gets to the heart of what DMS is all about: Crafting wow experiences by augmenting physical spaces with digital applications. But the relaunch also needed to showcase the passion, expertise and, above all, the people behind DMS and its wide range of solutions while providing interested parties with a point of contact for the latest trends and developments in the retail sector.
To match DMS's standards for functionality, agility and modernity on all levels, we decided to realize the relaunch using Webflow. In this way, the newly defined visual guidelines in the re-branding process could be implemented quickly, resource-efficiently and optimally aligned with the new brand values through low-code programming.
In a first step, the content and page structure was redefined and reduced to the essentials: While the product page presents DMS's range of services in a streamlined form, these are presented in the case collection on the basis of successfully implemented projects and concrete use cases. With the "DMS Talks", a separate contact point for interested parties has also been created, in which industry professionals provide information about the latest innovations as well as current and future developments in retail in webinar format.